LOGO DESIGN

 

Logo is defined as "a graphic representation or symbol of a company name, trademark or brand and is often uniquely designed for ready recognition".

 

A strong and well designed Corporate identity or Company Logo is the foundation of your business presence and documentation. Your logo is the design or symbol that represents your company or organisation. A professional looking logo is an absolute must. Not only will it give your site a more professional appearance, but it will also enable your visitors to recognize your brand.Craby Designs have designed over 100 Corporate Identities for our clients across the world.

 

• Bespoke and appropriate design / branding
• Re-design of your existing logo / company image
• We will present a selection for you to see

 

At Craby Designs we don't just design a really abstract logo. We look closely at your business, your customers and design a cross section of logos that cover several aspects and approaches to design. Once you have narrowed your chosen logo, we can fine tune the design to completion.

 

IMPORTANCE OF HAVING A GOOD LOGO

 

People often treat logos simply as a graphic symbol or sign to use on their website or marketing material, not putting much thought into it as long as it looks good. All too often people don’t realise that their logo can make or break their business, making them instantly recognisable and attracting potential customers.

World leading companies understand this and create logos that are instantly recognisable, just think of Adidas or McDonalds and their logos immediately appear in your mind. You might not be quite as big as Adidas or McDonalds yet, but you should follow their lead and make your logo simple, recognisable and a reflection of your company’s values.

When a child is born we immediately name the child, and with his name we suffix the family or father’s name. Why so? We want that for the entire life the child be called, remembered, recognized and acquainted by his or her name and we add family or father’s name to his or her name to differentiate the child from other child having similar name.

Similarly, when you plan to run a serious business, the first step you take is that you plan what to do as per your budget; the next step you take is that, you give a name to your business; to be successful; you want it to be acquainted, recognized and remembered by the public. So for convenience of your target audience, you tend to add a symbol as a brand to the name. This is called a “Logo” design. You can have a Simple logo, a Bright logo, or a Classy logo.  While doing so remember the following:

 

 

Keeping in mind seven golden rules given above, formulated after studying some of the logo’s which have done wonders to their respective businesses. Such as:-

 

• The Nike’s ‘Tick ‘- Enough to be recognized by logo alone; A Simple Logo.
• Pepsi – The ‘Circular’, with a sequence of red, white and blue colors – a symbol of attraction for all; A Bright Logo.
• Coca cola – Swirl design of red and white; A Classy Logo
• ‘Mc Donald’s – ‘Golden Arch’, Differentiates it from the others; A Classy Logo.

 

To summarize, think, what attracts you the most when you go to buy a book, off course the Cover of the book. The front page headlines and the news article are selected with extra care by all the news papers. They capitalize on it. Yet the ‘above fold’ which is the top section of a news paper is read the most. Your LOGO is the major contributing factor to your success – Logo is a symbol. It must be remembered the most It’s a visual synergy.

 

Logo conveys the message, you want to express to the public. Logo expresses entire company and everything it stands for.
Therefore, your logo design must clearly sum up your business. It must be a simple graphic representation, professionally refined to serve its purpose. It must have enough power to influence the perception of your target audience. It should instill trust.

 

 

TYPES OF LOGO

 

A logo is a symbolic identifying mark that conveys origin, identity, ownership and helps educe recognition. It is the powerful visual representation of your company, venture or organization. It forms on everlasting, unique and positive impression. The object of the logo is to form an impression, to act as a mnemonic tool and an identifier.

There are three basic types of logo

 

Iconic / symbolic

Logo Word mark Logo

Combination Logo

 

Iconic / Symbolic Logo:

 

These are very popular with new business and high-techs. The style is clean and professional. Sometimes it coveys deeper meaning especially when icons are in abstract.
Iconic logo basically combines the idea of a brand-mark with a word mark. A professionally designed Iconic logo will successfully communicate the role and personality of the company. Being more effective in its purpose, they require less marketing to get the point across.
Being comparatively cheaper and cost effective, they are excellent ideas for the small business and startups.

 

Word Mark Logo:

This is the most common of all the types. It uses a unique typeface with slightly customized fonts; this creates something that’s both practical and elegant. Such types of logo act as an ad for your company, it functions on its own without advertising backup.
With word mark logo, the representation by the ‘word’ actually becomes the company symbol.

 

• It feels clean and strong.
• Can lasts for a life time.
• Easy to remember.
• Low cost to brand.

 

Combination Logo:

A combination of word mark and Iconic style, they use graphic to signify the brand image. A text or an icon is super imposed on each other with professional clarity to display as to what your organization is about. A brief of a text or just an abbreviation, compliments the symbol.
Also known as illustrative logo, they are of high impact and very popular.

 

• They are completely unique
• Best value for money.

 

Some combinations of above given types, are termed differently, but they are only types due to combinations. They are:-

 

• Graphic

• Letter Marks

• Brand Marks